The Crunchbase “Female Founder Series,” is a few stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame the chances, raised financing, and generally are now leading effective businesses.
Dani Fankhauser, co-founder of XO, is making use of enjoyable and games to produce a much better relationship software experience.
An adopter that is early of dating, Dani isn’t any stranger towards the battles and exhaustion that originated in old-fashioned apps. In an occasion where connection is more valuable—and difficult—than ever, she lay out along with her co-founders to produce a new and new take for online dating sites. The end result is XO—the dating that is first with icebreaker games. The back-and-forth that is unique of makes it much simpler for users to start out conversations and build better connections.
We asked Dani about her change from journalist to business owner, the brand new challenges she has faced from branding to fundraising, additionally the classes she’s got discovered as you go along.
Q: inform us the tale behind your company’s founding: What led you to definitely begin ecommerce?
A: straight Back this year, I happened to be the very first of my buddies to try online dating sites, and proudly, she met her husband after I convinced a friend to join OkCupid. I became additionally one of many very first reporters to talk about Tinder. My co-founders had built several viral mobile games and once I came across them during the early 2019, I became myself fatigued by internet dating, and so I knew it had been time for one thing fresh and brand new. We designed XO to incorporate games into dating making it an event that’s perhaps perhaps not draining and demoralizing, but enjoyable.