Fake Instagram accounts are a definite problem that is big. Okay, it’s perhaps maybe perhaps not famine or nuclear war but it is a large issue for advertisers. How can they understand in the event that influencers they’re using are genuine?

Influencer marketing business Mediakix circulated a study that is interesting week. They created two accounts that are fake a life style influencer and a travel professional photographer. They hired an area model together with a one-day photo-shoot that generated the whole lifestyle influencer’s content. When it comes to account that is second they utilized free stock pictures of scenic locations, such as for example Maui, Paris and Yosemite.

Next, they purchased followers that are fake engagement from several different web sites that provide these types of services. For every picture they bought

After the fake reports reached 10,000 followers, they qualified to make use of influencer-marketing platforms (numerous influencer marketing platforms have actually minimal thresholds of 5,000 to 10,000 supporters). They began signing up to brand brand new promotions and quickly scored four brand that is paid; two for every single account. They received cash, free item or both.

Seems pretty easy, right? Its. That’s why it’s very important to brands to analyze their influencers before they throw cash at them. Provided that there’s money that is big be produced, individuals will continue to work the machine. Based on Mediakix, “The Instagram influencer market dimensions are presently $1 dating sites for Over 50 professionals billion. That figure is scheduled to increase by 2019. ”

How do you protect your self from getting catfished? Try to find the warning that is following:

• Tall Follower Count/Low Engagement: It’s more than simply supporters. In the event that individual has a lot of supporters, but low engagement, they’re either buying fake followers or they’re perhaps perhaps perhaps not creating content that resonates making use of their market. Read More