“Cougar” trend of females chasing more youthful guys a misconception

“Cougar” trend of females chasing more youthful guys a misconception

LONDON (Reuters Life!) – Madonna and Demi Moore can be fuelling talk of the growing trend for older females in the prowl for more youthful guys but a research on Wednesday stated the trend for the “cougar” is just a misconception, restricted to your realm of superstars.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of internet dating, by the University of Wales Institute, Cardiff (UWIC), discovered gents and ladies are nevertheless instead conventional in terms of looking for their perfect partner.

Women generally seek a mature and, consequently ideally, wealthier guy, based on the UWIC research.

Guys, on the other side hand, desire a young and female that is attractive and frequently choose a much younger partner as they by themselves age.

The findings, published within the journal Evolution and Human Behavior, disputes the “cougar” phenomenon popularized in television shows and movies like “Cougar Town” featuring Courteney Cox and “Sex additionally the City” of females aged over 40 looking for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff School of Health Sciences led the research which involved analysing age choices of 22,000 women and men making use of online dating services across 14 nations and two spiritual groups.

“A critically important consideration for advertisers on online dating services appears to function as the chronilogical age of a possible partner,” Dunn stated in a statement.

He stated it absolutely was a commonly held presumption that with the advent of feminine independence that is financial ladies had been now absolve to target males of any age bracket, as securing economic protection from older single ukrainian ladies, wealthier men ended up being no further a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from fairly older males to reasonably more youthful males, it was argued, is reflected because of the growth of the doll child event,” he said.

“The link between our research challenges these presumptions. The outcomes revealed demonstrably that females across all age ranges and cultures, targeted men either unique age or older. even though there had been some social variation in extremes”

Dunn stated a pattern that is strikingly different of preferences ended up being evident in guys.

Younger males, aged 20 to 25, either targeted females their age that is own or more youthful.

But as men aged, they obviously indicated a choice for ladies increasingly more youthful than on their own, using this pattern additionally being cross-culturally constant.

“These findings are demonstrably supportive of evolutionary concept,” Dunn included. “A wide selection of proof has revealed that ladies, when it comes to a prospective long-lasting partner, focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely concentrate more intently on real attractiveness cues and they are plainly correlated aided by the several years of optimum fertility.”

A UWIC launch added: “Madonna and Demi Moore are reported to be affecting an entire new generation of ‘cougar’ ladies who see much younger males because their objective when searching for a partner that is long-term.

“But this concept associated with the ‘toy-boy’ sensation is dispelled as a myth which just exists in the wide world of celebrity in place of showing actual life.”

The nations mixed up in study had been Australia, Brazil, Britain, Canada, China, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, South Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith